My first thought was that they’d pinched it or were helping parents reduce the household bill by eating en route to the check-out.
But no, Tesco are trying to get kids to eat more healthily, removing sweets from check-out lanes and offering free fruit as part of their EatHappy Project.
So well done Billie (Community Champion) and the team at Tesco Burnley!
Update 29 July 2016: Pity scheme has been suspended at Burnley store because of adults taking the fruit when it’s being rolled out in 800 other stores.
Matt Davies, the new CEO is claiming the credit according to the Sun while the Times says the suggestion came from a Tesco worker in Lincolnshire!
Davies said “We’re hoping this will create healthy eating habits that will stay with children”
First posted 27 March 2016