Free fruit for the kids – nice one Tesco Burnley

P1030416I first spotted this a few weeks ago after noticing kids walking round eating fruit.

My first thought was that they’d pinched it or were helping parents reduce the household bill by eating en route to the check-out.

But no, Tesco are trying to get kids to eat more healthily, removing sweets from check-out lanes and offering free fruit as part of their EatHappy Project.

So well done Billie (Community Champion) and the team at Tesco Burnley!

Update 29 July 2016:  Pity scheme has been suspended at Burnley store because of adults taking the fruit when it’s being rolled out in 800 other stores.

Matt  Davies, the new CEO is claiming the credit according to the Sun while the Times says the suggestion came from a Tesco worker in Lincolnshire!

Davies said “We’re hoping this will create healthy eating habits that will stay with children”

First posted 27 March 2016


4 thoughts on “Free fruit for the kids – nice one Tesco Burnley

  1. Soph says:

    They have been doing that at my local food stores too- such a great idea 🙂

  2. Kissable Life says:

    Great idea!

  3. […] they raised £30,000 for charity last year and make regular donations to food banks as well as providing free fruit for kids (and cutting some kids’ sugary […]

  4. […] has now rolled out the free fruit for kids initiative to most of its […]

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