Starbucks is set to trial a new design of take-away coffee cup which can be recycled – unlike their existing cups and those from most other coffee shops.
It’s going to test the Frugalpac, invented by British entrepreneur Martin Myerscough. It’s a cup designed with a thin inner liner which can be removed allowing the rest of the cup to be recycled, in some of its 850 shops in the UK “to see if it meets our standards for safety and quality“.
At present many coffee cups carry the recycling logo but this is misleading as it only applies to the cardboard sleeves. The rest of the cup – and there are 2.5 billion used every year – ends up being incinerated or in landfill sites.
Starbucks may not be my favourite coffee shop but this is excellent news if it proves viable (see my earlier post on this).