Popular tricks of the trade include:
- Small portion sizes so you’ll think they’re healthier
- Copycat own brands sitting next to main stream brands
- Over-sized packaging so you think you are getting more
- “Lite” meals which are actually less healthy as they substitute salt or sugar for fat – and often cost more!
- Ham joints are often made from reformed slices injected with water
- Packaged pricing so you can’t compare them with the same number of loose items
- “Fair trade” chocolate which isn’t
- Poor value gift sets i.e. it would cost the same to buy the items separately
- Naming products after minority ingredients e.g. Innocent Cherry and Strawberry smoothies which contain mainly cheaper apples or grapes.
A third of those surveyed said they were annoyed at being misled in this way and almost half said companies shouldn’t be allowed to name only selected ingredients. The manufacturers say they name the drinks after the main flavours! FYI Innocent is now owned by Coca Cola so perhaps not so innocent any more?
Almost 8,000 Which? members were surveyed and products tested from the supermarket shelves.
Don’t ever think supermarkets are trying to give you a good deal. They squeeze their suppliers and are only there to make a profit.