The psychology of drinking

wine_glass_toast_1600_wht_3574If you’re going to serve cheap gin – put it in heavy glasses, preferably tinted blue.

According to psychologist Charles Spence at Oxford University, who works with Heston Blumenthal, it’s easy to manipulate your guest’s drinking habits.

Plastic glasses are associated with poor quality and cheapness whereas heavy glasses add significantly to the taste.

If you want to get your guests drunk more quickly play German techno music. It dulls the taste senses and people drink more (I’m off to Germany this week so must remember that).

The colour of a room can change the taste of red wine and the shape of a glass can affect how sweet and refreshing you find a drink.

If you’re having a dinner party makes sure you buy wine in heavy bottles and let the guests hold the bottle. People think that the heavier the bottle the better the taste and for every extra £1 you spend on a bottle it has 8% more glass.

There’s been a lot of research about the impact of cutlery on eating habits and the impact of music and the sounds of the seashore when eating fish.

It just shows that there’s more to enjoying a good meal than having it nicely cooked.

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5 thoughts on “The psychology of drinking

  1. kindadukish says:

    I am sure that this kind of research will make a major contribution to the well being of modern society………………

  2. kindadukish says:

    It is indeed…………….therefore critical research!

  3. lovelygirl says:

    thats really interesting. I guess this is what they call the ambience.

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