They surveyed around 2,000 mums and found three out of four millennial mums i.e. aged 18 to 32, spent 8 hours a day on their smart phone, tablet or computer.
Almost half of them admitted buying something after seeing someone in their social network following a particular brand and more than half admitted they were influenced by comments pasted on Facebook.
The managing director of BabyCentre said “Millennial mums said they found motherhood really tough with all the competitiveness and accepted that they’re bringing it upon themselves by their prolific sharing of photographs and baby moments online. There is competitiveness over first milestones from first words to when their children can count to ten. It also includes the brand of buggy and the size and design of footwear”
Some mums in the survey said they felt pressured to take their children to swimming classes or music lessons so as not to be considered a bad mum.
Seems everyone wants to be an Alpha Mum and yet they rely on Facebook and other social networks to make decisions.
The statistics quoted from this survey seems unbelievable yet when did you last see a young woman without a smartphone in her hand? Millennial mums spend about twice the time on their mobile phones as Generation X (born in mid-60s to mid-80s) and half bought something on-line every week. A clear case of smartphone addiction or Nomophobia
If they spent less time on social media they would feel less pressured and have more time for their babies and real friends.