What we forget is that they have a high natural sugar content.
Under the new traffic light system of health warnings on food and drink items juices will get a red warning to indicate their high sugar content.
The traffic light system is part of the the government’s battle to reduce obesity and under the scheme any serving of drink with more than 13.5g (about 1/2 oz) of sugar, including naturally occurring sugar, will have to carry this warning.
A drink equivalent to a large wine glass (250ml) of fruit juice contains 23 g of sugar with fruit smoothies such as pineapple, banana and coconut even more at 30g (more than an ounce).
All the main supermarkets and some manufacturers have signed up to the scheme which is voluntary. Pepsi Coal has signed up but their rivals Coca Cola – which now owns (not so) Innocent smoothies has decided not to support the scheme as they don’t want the red warning on their cans of cola and bottles of smoothies.
Barry Popkin, an American scientist who first warned of the dangers to health of fizzy drinks, says “juices and smoothies represent the new risk to health” and doesn’t believe they should be part of the 5-a-day campaign.
This is about natural fruit drinks, let’s not even start on the dangers of diet drinks!