All the price cutting campaigns appear to be just smokescreens to actually increase the cost of your basket.
The Sunday Timesreported on research at Warwick University which examined prices between 2003 until the end of 2010. They found that supermarkets would reduce prices on lots of items by amounts as small as 1p but at the same time increase the price on others by up to 10p.
The researchers think the stores are exploiting the “number blindness” experienced by shoppers faced with hundreds, if not thousands, of price changes.
The ST article gives examples such as Tesco changing the price of Dolmio microwave sauce 88 times over the 8 year period. 40 of the changes were 1p reductions but others were increases of up to 10p.
Sainsbury’s did something similar with…
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